Assessment of Factors Affecting Industrial Development In Tanzania, The Case Study of Mikocheni Coca- Cola Industry

Machanga, Masele Alfred (2019) Assessment of Factors Affecting Industrial Development In Tanzania, The Case Study of Mikocheni Coca- Cola Industry. Masters thesis, The Open University of Tanzania.

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Abstract

Tanzania has been striving for economic development through industrialization since regained her independence in 1961 but the achievements have been so slow despite of the country been rich of natural resources and internal markets. Such slowly industrial development is an indicator that there are factors which may be contributing to slow and poor industrial growth. Taking that into account, the conduct of this study on the assessment of factors affecting industrial development in Tanzania was an appropriate. To achieve the study, Coca Cola industry in Tanzania was taken as the case due to its competitiveness. The objectives of the study were to identify factors affecting the Coca Cola Industry competitiveness, to examine factors affecting industrial development in Tanzania and to determine challenges of industrial growth in Tanzania. To provide answers to these objectives, the study design was exploratory study. Both secondary and primary data were used in completing the study. The methods of data collection were face to face interview and mailed questionnaires. Sampling technique was Purposive and the sample size was determined based on saturation point of view. The findings of the study revealed that under industrial development in Tanzania is caused by partial assessment of different factors such as technology, conflicting industrial policies, improper management of Research and Development, lack of political and ministerial collective efforts, isolation of private sectors participation in national industrial development programmes, poor marketing, improper management of natural resources and raw materials. Taking these into account, the study immensely commended that if such factors will be in depth assessed, Tanzania is capable of being industrialized State like any other country in the world.

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