Effects of Information and Communication Technology in Women Entrepreneur’s Growth In Tanzania.

Sebastian, Emma (2020) Effects of Information and Communication Technology in Women Entrepreneur’s Growth In Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

The study focused on identifying the effects of Information and Communication Technology ICT on women entrepreneur’s growth in Tanzania. The study was guided by three objectives; to assess the effects of communication networks in women entrepreneurs’ growth, to examine the influence of Internet application in Women Entrepreneurs’ growth and to evaluate how communication devices influence women entrepreneurs’ growth. The review of literature covered various study and aspects related to the study. The study employed mixed method research approach and descriptive survey design to investigate the study. The study sample comprises of 52 participants. Data were collected through interview and questionnaires. Quantitative data was analyzed with the help of the computer program Statistical Package for Social Science, and quantitative data subjected to thematic analysis. The findings revealed that 64% of women entrepreneurship was not sure of whether communication networks help in boosting sales in their business. Lastly; communication devices enhances women entrepreneurship in different ways including; it simplify the communication with customers and enhances Publicity and business development. The study recommends that, training about the importance of using Information and communication technology to women is very important to entrepreneurs as most of them are unaware of the importance of ICT in business growth. It also policy makers such as the government should be keen on the current trends of technological adoption by Social media in entrepreneurship growth to come up with policies that encourage best practices for the growth of the entrepreneurship and business sector. Key words: Information, Communication, Technology and Entrepreneur’s.

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