The Power of Coaching and Counseling for Employees Performance in Local Government Authorities: A Case of Nanyumbu District Council.

Palango, Salum Abdul (2020) The Power of Coaching and Counseling for Employees Performance in Local Government Authorities: A Case of Nanyumbu District Council. Masters thesis, The Open University of Tanzania.

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Abstract

This study intended to examine the power of coaching and counseling on employee performance of local government authorities in Tanzania using the Nanyumbu District Council as a case study. The study used exploratory design using the qualitative method. A semi-structured interview was used for data collection in which sixty- three (63) respondents were interviewed. The findings of the study showed that the majority of the respondents understand the importance of coaching and counseling in their work performance. Employees in local government authorities have undergone coaching and counseling since joining the authority. Moreover, the findings indicated that the majority of respondents revealed that coaching and counseling they have received helped to improve the quality of services, increase confidence and effectiveness in performing their works. However, there is a problem when coaching and counseling are to be done as it depends on the availability of time and funds at the local government authorities. This is one of the challenges faced by the local government authorities when planning coaching and counseling activities for the employees. The Local Government Authority did not monitor and evaluate their coaching and counseling activities. The study thus recommended that Local Government Authorities to have plans and strategies for coaching and counseling employees, which they will be able to implement even in scarcity time and when funds are inadequate. Keywords: Coaching, Counseling and Employee Performance

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