Contribution of Tour Operators in Promoting Mount Kilimanjaro as one of the Nature-Based Tourist Destinations in Tanzania

Shipella, Amani Gibson (2015) Contribution of Tour Operators in Promoting Mount Kilimanjaro as one of the Nature-Based Tourist Destinations in Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

Promoting destinations aims to increase awareness of potential target market tourists regarding the possibilities and tourism products found in a particular country. The present study aimed at assessing the contribution of tour operators in promoting Mount Kilimanjaro as one of the nature-based tourist destinations in Tanzania. The area of the study was Mount Kilimanjaro which is among the favourable tourist destinations in Tanzania. The research data collection instruments were administered to a sample of 112 tourists who climbed Mount Kilimanjaro. Descriptive statistic analysis were performed using Microsoft Excel 2010. The results showed that 20% of the tourists who climbed Mt. Kilimanjaro got information from tour operators. The research further revealed that the tour operators provide a big support to their clients to ensure that they fullfil their life-time dreams of climbing the highest mountain in Africa. The study recommends that the government should aggressively sensitize tour operators to promoting nature-based tourist destinations in combination to promoting their tour companies. Keywords: tour operators, nature-based tourist destinations, promotion, Mount Kilimanjaro.

Item Type: Thesis (Masters)
Subjects: 600 Technology > 658 Gerneral management
Divisions: Faculty of Business Management > Department of Marketing and Entrepreneurship
Depositing User: Mr Habibu V. Kazimzuri
Date Deposited: 27 Sep 2018 06:59
Last Modified: 27 Sep 2018 06:59
URI: http://repository.out.ac.tz/id/eprint/1904

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