Assessing the Role of Total Quality Management on Foods and Beverages Companies in Dar es Salaam

Budotela, Anne John (2016) Assessing the Role of Total Quality Management on Foods and Beverages Companies in Dar es Salaam. Masters thesis, The Open University of Tanzania.

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Abstract

The study assed assessed the role of Total Quality Management (TQM) to Foods and Beverages Companies in Tanzania. The study adopted a cross-sectional research design, in order to study different types of the involved stakeholders two strata were created basing on the roles. A total of 7 industries and 4 regulatory authorities were surveyed and 10 respondents were interviewed. Multiple data collection such as FGDs and interviews were used. The collected data were processed and analyzed using descriptive analysis method. The study found that the relationship between TQM and Performance was significant, this implied that TQM Awareness in terms of Knowledge, Attitude and Practice was well explained and there hence adhered effectively in selected Foods and Beverage Companies. The study also revealed that not all categories of TQM factors were predictors of Performance. The study concluded that Production of fake and substandard goods by the manufacturers was the same as committing suicide, the regulatory authorities were already taking some actions but they should as well involve themselves in educating the manufacturers on the importance of producing quality products not only for the benefit of the consumers but also for the success, credibility and sustainability of their companies. It was strongly recommended that the manufacturers should know that it was the quality of the products they produce that determined their sustainability in the competitive business environment in Tanzania.

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