Factors affecting the performance of food stuff retail trade at Urban District in Zanzibar

Ali, Suleiman Seif (2013) Factors affecting the performance of food stuff retail trade at Urban District in Zanzibar. Masters thesis, The Open University of Tanzania.

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Abstract

The study examines the factors affecting the performance of food stuff retail at urban district in Zanzibar. It was conducted in Zanzibar, Urban district incorporating 80 people all of them dealing with food stuff retail trade. Probability and non probability sampling methods were used. Structured questionnaires, interview and focus group discussion were used to explore information from the participants. Based on the information collected from the study, it is found that the performance of food stuff retail trade is affected by marketing practices, management skills and miscellaneous factors. Marketing practices include kind and quality of products the business is offering, channels involved for the products to reach the potential customers, ways of communicating with the customers on details of the products offered and price set up for the product. In addition to that, it includes the after sales services served by the business. More over the study findings reveal that the business is profitable one as the respective shop worth always increases year to year, although a lump of business outcomes are used by the owner for non business expenditures. The study recommends people to acquire entrepreneurial skills before start trading. Laws and regulations governing the business have to be made fair. Infrastructure should be developed proportionally to the technology growth. Financial institutions have to provide the trader with fair borrowing restrictions together with moderate interest rate

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